Public relations media
Boston Public Relations was founded by professionals at leading property development marketing firm Boston Marketing. Boston Marketing is a nationally recognised business that has dominated the Sydney property marketing scene for the past five years. The team has worked with clients including PAYCE, Paynter Dixon, and Deicorp. These firms are widely regarded as top property developers and are responsible for some of the most celebrated apartment buildings to be introduced across the country.
Boston Public Relations is the new Real Estate Marketing company that brings together the skills of an exceptional team boasting a passion and expertise across a variety of disciplines.
The Boston Public Relations team is being led by:
Sean O’Sullivan: real estate video and media presentations, social media and internet marketing specialist
Sean specialises in expert real estate videography. He has spent the past 5 years producing real estate video that enables leading Sydney property development companies to promote their urban renewal projects. In addition to his videography work, Sean has a particular interest in digital marketing, and particularly in blogging, social media, and search engine optimisation, focusing on the complex real estate niche.
Learn more about Sean here: www.bostonmarketing.com.au/team/sean-osullivan
Mark Sutton: public relations, crisis management, corporate communication campaigns and strategies
Mark is an experienced journalist and corporate communications consultant, with extensive experience in public relations real estate and crisis management. Joining Boston Public Relations from a background in Sydney’s infrastructure and civic development projects in NSW as well as politics. Mark possesses invaluable insider knowledge of the corporate and political landscapes. Which is integral to driving success from digital marketing and advertising campaigns to real estate property marketing and sales.
Learn more about Mark here: www.bostonmarketing.com.au/team/mark-sutton
Rhys Morgan: public relations, real estate sales and marketing technology, property project marketing launches
Rhys is Boston Marketing’s Managing Director, playing an integral role in the property marketing agency since its initial launch. An expert in the use of the firm’s intelligent systems, Rhys is a highly seasoned expert in using sales technologies for property development marketing in Sydney. Rhys has worked with some of Sydney’s most prolific developers to promote the largest developments across the city.
Learn more about Rhys here: www.bostonmarketing.com.au/team/rhys-morgan.
Together, Boston Public Relations’ three leaders combine distinct talents and expertise. Their aim is to position the firm as the natural choice for corporate communications, crisis management, property marketing, real estate sales, and major marketing projects for Sydney’s most prominent developments.
Real estate and property marketing in Sydney
The importance of real estate video in Sydney has grown exponentially during the COVID-19 pandemic and the city’s strict lockdown legislation. Videography is becoming a critical component, with buyers relying heavily upon real estate media to view, compare, and consider potential properties.
Some of the most vital real estate media and digital activities today include:
- Content marketing videos
- Online blogs
- Construction and project video updates
- Website content
- Social media posts
- Search engine optimisation (SEO)
- Community engagement content and crisis management
By engaging with these activities, developers are better equipped to communicate with buyers, maximise sales, and maintain high levels of customer satisfaction in the post-pandemic landscape.
Real estate marketing campaign: case study
During their time with Boston Marketing, the Boston Public Relations team experienced substantial success by partnering with PAYCE to market and sell the developer’s luxurious Melrose Park apartments over a three-stage release. The team created property marketing videos and utilised a wide range of real estate project marketing strategies – including creating website content, SEO, social media, and more.
These real estate marketing methods proved to be highly successful for their off the plan apartment sales. In July 2021 the Melrose Park North phase hit a significant milestone: 800 apartments sold. One three-bedroom apartment surpassed all previous project and suburb records, selling for a landmark price of $1.3 million.
Real estate marketing, media and public relations that specialise in property marketing and sales
Successful property marketing in Sydney – in such a competitive landscape especially – relies on using end-to-end sales and marketing technology. This enables the capture of real-time enquiries and helps seamlessly connect buyers with their dream homes, even when those homes are yet to be constructed. With the right support, developers can empower their customers to envision a future in properties that don’t yet exist.
Rhys Morgan and Sean O’Sullivan are highly skilled in this area of real estate marketing. They worked closely with Deicorp on their Highline Westmead project, and Paynter Dixon on their CODA Coffs Harbour project, to promote luxurious and high-end off-plan apartments throughout construction.
The pair achieved this by developing and refining Australia’s leading sales platform. It’s tailor-made for off-the-plan sales. The platform ensures a streamlined and efficient service, and allows for project marketing in real estate to be initiated as soon as developers have a vision, rather than at the completion of construction.
Professional crisis management, corporate communications and public relations campaigns
As all developers understand, with every new project comes some degree of resistance from both the community and the political side. Good reputation and crisis management is key to addressing issues that arise within the community – and moving forward on a positive note with widespread support.
Real estate public relations is an essential component that facilitates this move forward in the best possible way for all involved. Mark Sutton’s his vast experience in public relations, crisis management and corporate communications campaigns and strategies leads the team in this arena.
Boston Public Relations is committed to communicating developer visions in a way that addresses concerns. The emphasis is on highlighting the positive impact that their developments can have on urban rejuvenation, through community engagement programs and corporate crisis management mechanisms.
Get in touch
For more information on real estate development marketing and specialist public relations in Sydney, contact the Boston Public Relations team on (02) 8313 0252 or schedule a call with Rhys Morgan.